The House °F7 :
Fahrenheit Seven bets on its Ski Boutiques
Fahrenheit Seven bets on its Ski Boutiques
A year ago, the Fahrenheit Seven group launched its Ski Shop division by taking back control of its two Ski Boutiques in Val Thorens and Courchevel. A strategic move led by Adrien Sciascia. A third outlet has been announced at the future Fahrenheit Seven Les Menuires.
A stand-alone division
In Courchevel: 88 rooms, a fleet of 350 pairs, and a shop accessible from the street. In Val Thorens: 108 rooms, a fleet of 450 pairs, and a slope-side shop with an automated Ski Room.
A workshop at every site
Every pair of skis that touches the snow goes back through the workshop to be serviced: stone grinding, base repair and ceramic edge sharpening in every shop.
Partner brands
Dynastar, Fisher, Élan, Head, followed by Nordica, Volant, Lacroix and Atomic. A ski stays in the rental fleet for just 2 years.
The future Fahrenheit Seven Les Menuires
55 m² of Ski Room and 80 m² of Ski Boutique opening straight onto the slopes.
Two co-brandings for the 10th anniversary
With la Manufacture Alpine (Benjamin Dubail) and PinetoPalm (Mélanie Olivie).
The verdict: a first season with 100% satisfaction and financial results above forecast.
