Roc'n Paint painting workshop at Roc Seven Biarritz

Roc Seven Biarritz didn't just sit back and wait for high season. It created its own event format to bring the town to life all year round: Roc'n'Paint. 90 minutes of painting guided by a local artist, hosted by a partner house that offers its products for tasting: Veuve Clicquot, Minuty, Maison Rivier, French Bloom, Aperol… depending on the edition.

The context: livening up Biarritz off-season with an original format

Outside the summer months, Biarritz is a town that's very much alive but needs livening up in a different way. The aim of Roc'n'Paint: to create a regular weekday-evening event that makes people want to go out without taking up their entire night.

The challenge: turning the unknown into an eagerly awaited event

Launching a new format off-season, in a restaurant rather than a gallery, and making people who don't necessarily know how to paint want to come, come back, and bring their loved ones along.

The solution rolled out by Roc Seven Biarritz

A local artist with a passion for sharing her craft — Aurélie Renout, a Biarritz-based painter, guides each workshop with warmth and technical skill.

Partner brands that add sparkle to every edition — Each workshop is co-hosted with a prestigious house whose products are offered for tasting.

A format that fits into any week — 90 minutes, on a weekday evening: Roc'n'Paint doesn't take up your whole night.

The result: generations brought together around a canvas

A special Mother's Day edition held with Veuve Clicquot even brought children, mothers and grandmothers together around the same table: a rare moment that says a lot about the power of a well-designed format!