Roc Seven Biarritz : Companies, Brands & Seminars
ISDIN Summer Tour activation at Roc Seven Biarritz
ISDIN Summer Tour at Roc Seven Biarritz: raising sun protection awareness where the sun shines brightest
When ISDIN went looking for the right stops on its 2026 Summer Tour, the logic was simple: go where holidaymakers already are — out in the sun, by the water, with plenty of footfall. The Roc Seven Biarritz rooftop, with its Atlantic views and summer crowds, fits that profile perfectly.
When ISDIN went looking for the right stops on its 2026 Summer Tour, the logic was simple: go where holidaymakers already are — out in the sun, by the water, with plenty of footfall. The Roc Seven Biarritz rooftop, with its Atlantic views and summer crowds, fits that profile perfectly.
The context: a tour of France to reach holidaymakers wherever they are
Dermatology brand ISDIN runs a Summer Tour to present its sun protection products directly to holidaymakers, in a spirit of awareness and discovery. The challenge: finding high-footfall spaces by the water, without encroaching on public space.
The challenge: integrating a brand stand without spoiling the rooftop experience
The main constraint: allowing ISDIN to set up in a visible, accessible way, without Roc Seven Biarritz guests feeling they had wandered into a commercial zone.
The solution delivered by Roc Seven Biarritz
A partial privatisation of the rooftop during peak hours — For 3 days, from 4pm to 10pm, part of the rooftop is set aside for the ISDIN stand.
A brand presence woven in from the start of the season — From the start of the summer season, samples from the range are offered to guests in their rooms, and a selection of products is on sale in the restaurant boutique.
Co-produced content creation — The Roc Seven Biarritz team and ISDIN work together to create social media content throughout the three days.
The result: 300 visitors in 3 days
300 people stopped by the ISDIN stand over three days, in a time slot chosen precisely to maximise contact with holidaymakers who were already relaxed, receptive and soaking up the sun.
The solution delivered by Roc Seven Biarritz
A partial privatisation of the rooftop during peak hours
For 3 days, from 4pm to 10pm — the busiest time of day — part of the rooftop is set aside for the ISDIN stand. Some furniture is removed to free up the space needed for activities and goodie giveaways.
A partial privatisation of the rooftop during peak hours
A brand presence woven in from the start of the season
To embed ISDIN even more naturally in the world of Roc Seven Biarritz, the partnership goes beyond the three days of the Summer Tour: from the start of the summer season, samples from the range are offered to guests in their rooms, and a selection of products is on sale in the restaurant boutique.
A brand presence woven in from the start of the season
Co-produced content creation
The Roc Seven Biarritz team and ISDIN work together to create social media content throughout the three days, so the event lives on online, well beyond the stand itself.
Co-produced content creation
