Aperol Spritz Winter Tour activation at Roc Seven Les Menuires

Every winter, the Campari group takes its Aperol brand on a tour of the biggest resorts in the French Alps, bringing the Aperol ritual to life for those who already know it and introducing it to those who don't. Roc Seven Les Menuires hosted one of these stops: 300 people, a transformed terrace and an après-ski open to all.

The context: a branded après-ski open to holidaymakers and locals

The Aperol Spritz Winter Tour is a public event: holidaymakers and locals are invited to experience the Aperol ritual on resort terraces. For the Les Menuires stop, the event was hosted on the Roc Seven terrace, directly accessible from the slopes, with goodies giveaways, entertainment and a DJ set by a renowned artist.

The challenge: turning a terrace into a brand stage for 300 people

Installing a complete brand set-up (inflatable structure, customised DJ booth, dance show) on a restaurant terrace open to the public, without disrupting the venue's usual running, and welcoming 300 people within an après-ski timeframe that leaves no room for delays.

The solution delivered by Roc Seven Les Menuires

An immersive brand set-up — An inflatable structure, an Aperol-branded DJ booth and a dance show: the Roc Seven terrace takes on a whole new identity for the occasion, without ever closing its doors.

A set-up designed for 300 guests with no waiting at the bar — Service was organised so that the 300-strong crowd could be welcomed without a single lull: a reinforced bar, carefully planned service flows and a well-organised goodies giveaway to keep the party going without creating bottlenecks.

The result: an après-ski worthy of the ritual

A festive, open-to-all moment, in exactly the spirit the brand was after: bringing the Aperol Spritz ritual to life at one of the liveliest après-skis in the 3 Vallées, with the natural energy of a sun-drenched terrace at the end of a day on the slopes.